Case Study: EstaNoche
We began EstaNoche with a clear business model and goals, but knew we needed help on the in-depth research required to build a unique, compelling brand in the market we were tackling. After evaluating multiple firms, we knew that Alkali was the right partner for us.
Alkali brought perspective, positive energy and creativity to EstaNoche that we didn’t find elsewhere. They understood our vision and values, but weren’t afraid to question some of our established brand tenants. Alkali directed the development of our brand identity and web site, built our launch plan and helped forge our path toward success. As we grow, I continue to rely on Alkali as a trusted consultant.
Seth Paskin, CEO
Alkali Initiatives
* Corporate naming and brand identity
* Launch Plan development and execution
* Continued marketing consulting