Services: Interim Marketing Director
Many young or small companies need a full marketing strategy both planned and executed, but aren’t ready to bring on additional senior staff. Alkali fills this role with a dedicated, seasoned expert who will quickly feel like a member of your own executive team.
Our Interim Director clients all use us differently, but many opt to keep Alkali “on staff” between 15 and 25 hours per month – for a period of months, or even years. Services include:
- Strategic Plan Development – Alkali will work with your team to analyze your market, establish differentiation, develop a plan of attack, and provide marketing and sales support to get compelling messages to the right audiences. We’ll also connect you with tried and true, efficient partners to assist with the process.
- Program/Project Management – Whether traditional (manage our social media presence; develop a new website) or untraditional (figure out if our revenue model even makes sense), Alkali can handle the initiatives, challenges or burning questions that your executives don’t have the bandwidth or background to handle.
- Marketing Infrastructure – Some aspects of marketing are what we call “cost of admission.” Whether developing presentation templates, ensuring a user-friendly website, offering call scripts and blog/social outreach guidelines, or creating tracking and measurement systems, Alkali can ensure that your business is marketing itself as efficiently as possible.
- Mentorship & Training – Often, Alkali fills the Interim Director role in a company that already has junior marketing staff, or team members who would like to transition to the area. Our formal and informal mentorship programs include learning lunches with experts, written guides in various areas, and working sessions for hands-on training in subjects ranging from direct marketing and events to social media and PR.
