Services: Strategic Brand Developer
Sometimes, Alkali is lucky enough to join a company before they have determined their brand identity, or even their name. In many other cases, a business that has been around for a while is ready for a facelift, or to focus positioning on a new audience or different market. Alkali can help with all of the above.
Our Strategic Brand Development clients have worked with us on initial corporate identity projects and have brought us in after 20 years of business. Specific services include:
- Full Brand Engagement – Given a product or service and an audience, Alkali can research and test to develop your corporate identity (including positioning, look/feel, and “voice”) and then take that new brand through a full launch plan. If desired, we can execute on that plan as well, or connect you with the right partners to do so.
- Corporate Naming – Naming your company or your product is often the first hurdle you face as a new business. Or perhaps you have a name, but it isn’t cutting it anymore. Alkali will develop the perfect name to fit your brand personality, also ensuring a strong web address, search engine optimization opportunities and strong social network “handles.”
- Credibility Building – Even if a business has been around for a while, there comes a time for the brand to mature. Alkali can arm you with the resources you need to attract larger customers, more challenging markets, and broader geographies. This service is especially affective for companies looking to acquire funding or prepare for purchase.
- Entering New Markets – When looking for efficient ways to grow, businesses are often attracted to additional markets and broader opportunities. Alkali can help you think of creative ways to expand your presence through such tactics as signature events, partnership development, grassroots efforts and online media.
