Case Study: BetweenMarkets

For over a year, we had a VP of Marketing to lead overall business strategy and market definition, but there wasn’t enough time in the day for him to focus on important marketing media such as our website, public relations, and signature events.

Alkali came on board and within weeks, everything changed. We had a completely new web presence that included diagnostic tools and a resource center, helping us shine as real experts in the industry. We built the first ever Logistics Data Quality Roundtable, attended by supply chain executives from 20 of the world’s largest high tech companies. We even had customer approved case studies and press releases, an asset for our sales cycles.

With Alkali, BetweenMarkets was able to grow its reputation from niche player to thought leader.

Chris Porch, Former CEO

Alkali Initiatives

• Website re-launch focused on expertise marketing
• Planning and execution of signature executive event
• Creation of full set of sales support materials

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