Case Study: Blue Fish Development Group

When big companies choose Blue Fish to handle their enterprise content management challenges, they generally cite our smart, talented, and energetic team as a key factor in their decision. Since phenomenal people are one of our key differentiators, they have never been something I've been willing to outsource. And then I got to know Alkali.

Alkali joined us and in days, we'd accomplished over a month's worth of projects! We had a great time working extremely closely together, coming up with innovative and effective approaches to all of our marketing challenges – from our "client elation" strategy to the website, events, case studies, direct campaigns and more. Alkali immediately understood our goals and gave us the refreshing new voice and approach we were looking for. Simply put, Alkali "gets" Blue Fish.

Michael Trafton, CEO

Alkali Initiatives

• Product launch strategy and execution
• Market research and planning
• Lead generation and sales support

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