Case Study: Loanables

When I first created my online borrowing community site, I knew the “personality” I wanted to give it. But with no background in brand identity or marketing of any kind, I wasn’t sure how to get that personality across and whether my ideas would resonate with my intended audience.

As a critical first step, Alkali came up with a business name for me, and Loanables was born! From there, they helped me create a site that would appeal to my audience and helped me figure out the most efficient ways to reach and draw in the community. And they managed to do it all within my modest budget. I’d recommend Alkali to any early stage business – big or small.

Ryan Cush, Founder

Alkali Initiatives

• Corporate identity development and company name selection
• Marketing plan creation
• Grassroots marketing development and execution for first local market

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