Case Study: Milkscreen

As busy moms who were also business executives, people thought we were crazy to launch another business, especially in the finicky consumer products space. But bringing Milkscreen to moms everywhere was important to us, and we knew we could do it if we got the right partner involved to help us launch. We found that perfect partner in Alkali.

From the beginning, Alkali went above and beyond planning our launch -- they stepped in wherever and whenever they could help, from writing product instructions, to strategizing about distribution, to designing the website. Most importantly, Alkali successfully launched Milkscreen in Austin! We couldn't be happier, and look forward to working with them on our national launch later this year.

Julie Jumonville & Elizabeth Smith, Founders

Alkali Initiatives

• Messaging and positioning for packaging and online presence
• Management of both signature events and trade shows
• Strategic partnership creation and support

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