Case Study: Tenfold Group

When I started doing strategic consulting work, I didn't know if it would become a traditional business. But quickly the occasional request turned into a full slate of work, and next thing I knew I was bringing someone on to help with client projects. That's when I realized it was time to act like a "real company." And to start, I needed a corporate identity. I immediately knew who to call.

Alkali worked within my budget to come up with a company name that truly fits my business. More than that, they helped me position Tenfold by putting together a short, accurate description we can now use on all marketing and sales support materials – a complicated task, as our projects cover a wide range of industries and roles. Finally, they connected me to a designer who could help with our logo and general look & feel – all within days of our first meeting!

Jennifer Caven, Founder

Alkali Initiatives

• Corporate identity development
• Company name selection
• Strategic positioning

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