Case Study: Vast.com

As an Internet startup that relies completely on the strength of our website and its reputation with online users, we knew that finding the right marketing partner was crucial. Alkali worked with our entire executive team to figure out not just our website’s look and feel, but also our messaging and positioning as we prepared to announce our first major partnership.

Alkali didn’t just bring their experience and expertise to the table -- they also built strong relationships with our partner and with the press, resulting in online and offline articles in our target publications. And Alkali did it without micromanagement, feeling more like a part of our executive team than an outsourced marketing shop. I'd trust them with any of our marketing challenges in the future.

John Price, President

Alkali Initiatives

• Corporate website messaging and redesign
• Online and offline press launch
• “Interim Director of Marketing” role, handling strategy and execution

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